Hey, I’m Amber.
Product advisor
Design leader
Serial founder
I’ve spent the last 15 years obsessing over how people interact with technology, how that changes over time, how the market responds to those changes, and how those changes move the world. I love taking products from 0 to 1, I love leading & scaling collaborative product, design & research teams, and I love really technical or data-heavy SaaS products.
neptune.ai
Align
Aikido Security
Veriff
Cloudbees
Rackspace
AT&T
12+
Years leading product functions
6
Products taken from 0→1
7
Design systems created, shipped & adopted
50+
Designers, PMs, researchers & engineers led
AI / MLOps
Acquired by OpenAI
neptune.ai
Head of Product & Design
Led design-first transformation of an AI experimentation platform used by data scientists building the world’s most powerful foundational models. I was hired as the head of design and quickly transitioned to covering both product and design.
View case study →
Cybersecurity
Unicorn
Aikido Security
Co-Founder - CPO
Aikido gives developers a deduplicated, noise-free view of all their code & cloud security issues. As the product co-founder behind Aikido, I wore... all the hats, from market research to crafting every pixel. I built the product top to bottom: the design system, all UX and UI you see in the product, and a powerful PLG growth engine.
View case study →
AI powered insight discovery
Align
Head of Product & Design
Align is an AI-powered product that extracts insights from companies' unstructured data, categorises it, and detects important trends keeping product and sales teams aligned without the noise. Here I fractionally led product and design that helped B2B product, CX and solutions teams prioritize the right work, and understand their customers at scale
Case study coming soon
KYC - Identity verification
Veriff
Head of Design & Research
I joined Veriff at a key point in their growth journey, and was tasked with unifying and scaling the design and research functions by 4x across all customer and user stages, while maintaining efficiency, improving excellence, launching products into new markets and taking a rebrand from idea to execution across all surfaces.
Read about hiring and career ladders from Veriff →
DevOps - CI/CD
Cloudbees
Director of Product Design & Research
I led the design functions across product and marketing designers as well as establishing and leading the research teams across multiple customer and user stages. My team approached researching, ideating, implementing, launching, and iterating on new and existing products iteratively and expertly to deliver proven results.
Read about building user journeys at Cloudbees →
View my full career history on my linkedin →
PHILOSOPHY
I design for the people who build the world.
Systems thinker
Products built at scale require design systems that are extremely efficient for dev teams to use and speed up the design process. With a good enough design system a designers job is hardly ever thinking about pixels.
Evidence based, but not paralyzed
Decisions flow from evidence. I embed rapid research into every sprint, not just at kickoff. That being said, I don’t believe in analysis paralysis. If you are always listening to your users then you don’t need a length research process to start moving.
Developer empathy
I’ve been a developer and I’ve worked most of my career in tools for developers so I keep buildability and maintainability top of mind with all feature specifications and designs.
WHAT I BRING
Leadership across the full
product spectrum.
I started my career as a designer who could develop, then a developer who could design, I then discovered the power of research and naturally moved into product strategy and leadership from there. My ability to speak to almost all product related roles and understand what it takes to move work efficiently between them to ship products that convert, and meet a deadline, has been an incredible asset for every company I have worked for. I am a self-starter, a fast learner and a supportive leader. Never afraid to get started and learn along the way, you can depend on me to break a team out of analysis paralysis every time.
Want to talk?
I’m currently open to consulting, advising and speaking opportunities. I might be open to a full time position with the right team and product fit.
Amber Rucker
LinkedIn↗
Hey, I’m Amber.
Product advisor
Design leader
Serial founder
I’ve spent the last 15 years obsessing over how people interact with technology, how that changes over time, how the market responds to those changes, and how those changes move the world. I love taking products from 0 to 1, I love leading & scaling collaborative product, design & research teams, and I love really technical or data-heavy SaaS products.
neptune.ai
Align
Aikido Security
Veriff
Cloudbees
Rackspace
AT&T
12+
Years leading product functions
6
Products taken from 0→1
7
Design systems created, shipped & adopted
50+
Designers, PMs, researchers & engineers led
AI / MLOps
Acquired by OpenAI
neptune.ai
Head of Product & Design
Led design-first transformation of an AI experimentation platform used by data scientists building the world’s most powerful foundational models. I was hired as the head of design and quickly transitioned to covering both product and design.
400~
million dollar acquisition
2b+
Experiments tracked
92%
roadmap delivery
View case study →


Cybersecurity
Unicorn
Aikido Security
Co-Founder - CPO
Aikido gives developers a deduplicated, noise-free view of all their code & cloud security issues. As the product co-founder behind Aikido, I wore... all the hats, from market research to crafting every pixel. I built the product top to bottom: the design system, all UX and UI you see in the product, and a powerful PLG growth engine.
1B
valuation ;)
60%+
reduction in false positives
5
min or less onboarding
View case study →
AI powered insight discovery
Align
Head of Product & Design
Align is an AI-powered product that extracts insights from companies' unstructured data, categorises it, and detects important trends keeping product and sales teams aligned without the noise. Here I fractionally led product and design that helped B2B product, CX and solutions teams prioritize the right work, and understand their customers at scale
Case study coming soon

KYC - Identity verification
Veriff
Head of Design & Research
I joined Veriff at a key point in their growth journey, and was tasked with unifying and scaling the design and research functions by 4x across all customer and user stages, while maintaining efficiency, improving excellence, launching products into new markets and taking a rebrand from idea to execution across all surfaces.
Read about hiring and career ladders from Veriff →
DevOps - CI/CD
Cloudbees
Director of Product Design & Research
I led the design functions across product and marketing designers as well as establishing and leading the research teams across multiple customer and user stages. My team approached researching, ideating, implementing, launching, and iterating on new and existing products iteratively and expertly to deliver proven results.
Read about building user journeys at Cloudbees →
View my full career history on my linkedin →
PHILOSOPHY
I design for the people who build the world.
Systems thinker
Products built at scale require design systems that are extremely efficient for dev teams to use and speed up the design process. With a good enough design system a designers job is hardly ever thinking about pixels.
Evidence based, but not paralyzed
Decisions flow from evidence. I embed rapid research into every sprint, not just at kickoff. That being said, I don’t believe in analysis paralysis. If you are always listening to your users then you don’t need a length research process to start moving.
Developer empathy
I’ve been a developer and I’ve worked most of my career in tools for developers so I keep buildability and maintainability top of mind with all feature specifications and designs.
WHAT I BRING
Leadership across the full
product spectrum.
I started my career as a designer who could develop, then a developer who could design, I then discovered the power of research and naturally moved into product strategy and leadership from there. My ability to speak to almost all product related roles and understand what it takes to move work efficiently between them to ship products that convert, and meet a deadline, has been an incredible asset for every company I have worked for. I am a self-starter, a fast learner and a supportive leader. Never afraid to get started and learn along the way, you can depend on me to break a team out of analysis paralysis every time.
Want to talk?
I’m currently open to consulting, advising and speaking opportunities. I might be open to a full time position with the right team and product fit.
Amber Rucker
LinkedIn↗